holidays are coming, holidays are coming...

Someone told me the other day that they do not consider it to be Christmas until they have seen a particular television ad from a particular red and white branded soft drink company.

I do not agree, but I did hear myself chanting the 'holidays are coming, holidays are coming' mantras from the very same ad today. hmmm.

Plus, it does seem to be a bit of an urban myth that they invented Santa himself (well, the red and white version anyway).

So the coincidence was quite uncanny, when I stumbled across a couple of very interesting little pieces about Coca Cola recently - and a couple of positive eco ones. For a change.

Firstly, the announcement that they are introducing recycled material bottles based on plants into the US very soon. The 'plantbottle' is based on the by-product of the sugarcane industry in Brazil and each piece will be 30% sugar founded. The bottle that is. Not the content. I am sure that is more.

Secondly, and much more impressive in the short term, both aesthetically and eco wise, is the lush and beautiful concept can by Harc Lee.

The naked can is stunning, and loses the probably trademarked red and white branding whilst keeping the swoosh and font. I (personally) think this is nothing to worry about, as the iconic design is still there and massive amounts of toxic inducing ink would be saved.

But would this mean that Santa would become a silver only wonder? hmmm.